Services’ Marketing VS Products’ Marketing
Is it better to run Sponsored advertising campaigns using Instagram or Facebook Ads Manager for services and products?!
The answer is: Advertising campaigns for services:
It is preferable to spend 80% of the budget on advertising campaigns from Instagram and 20% on Facebook Ads Manager.
Advertising campaigns for products:
It is preferable to spend 80% of the campaign budget on Facebook Ads Manager and 20% of the budget on Instagram. This is for several reasons:
This is beneficial for Retargeting Campaigns and campaigns targeting customers with similar behavior to previous customers, known as Lookalike Campaigns .
In addition, if you sell products, then you certainly have a base of former customers, and you can advantage of this database by re-targeting them after a period of time of purchasing through Facebook Ads Manager.
Therefore, I advise to follow correct and thoughtful targeting strategies based on previous experiences to avoid draining the marketing budget vainly.
