Ahmad Alayyan

Services’ Marketing VS Products’ Marketing Is it better to run Sponsored advertising campaigns using Instagram or Facebook Ads Manager for services and products?! The answer is: Advertising campaigns for services: It is preferable to spend 80% of the budget on advertising campaigns from Instagram and 20% on Facebook Ads Manager. Advertising campaigns for products: It […]

IntroductionAffiliate marketing has grown to be one of the most common and easiest ways to earn money over the internet. It is a straightforward principle: promoting a company’s products or services, with the individual receiving commission from a sale made through their personal referral link. Over the years, it has evolved into an involvement of […]

The Age-Old Debate: Maintaining Existing Customers vs. Acquiring New Customers In the realm of business strategy, a perennial debate persists: which is more crucial, maintaining an existing customer base or acquiring new customers? This question touches upon fundamental aspects of business growth, profitability, and long-term sustainability. Both sides have compelling arguments, and the answer often […]

In today’s digital landscape, where information overload is the norm, businesses face the challenge of capturing and maintaining audience attention. Traditional marketing tactics are no longer sufficient; consumers crave valuable, engaging content that not only informs but also entertains and inspires. This is where content marketing steps in as a strategic approach to building relationships […]

In today’s global marketplace, the allure of luxury brands transcends borders, captivating consumers with promises of exclusivity, prestige, and unparalleled quality. For international luxury brands, navigating diverse markets while maintaining a cohesive brand identity presents a unique challenge and opportunity. Strategic marketing plays a pivotal role in not only reaching affluent consumers worldwide but also […]